SEPTEMBER 2024
Desert X – Byblos SS25 Collection Launch
On the 31st floor of the iconic Grattacielo Pirelli, overlooking the entire Milan skyline, Byblos unveiled “DesertX”, the Spring Summer 2025 collection, during an exclusive Fashion Week celebration that brought together energy, elegance, and the unexpected.
In an atmosphere suspended between sky and earth, celebrities, fashion insiders, and top influencers gathered to witness the brand’s bold vision for the new season. The desert—raw, electric, ever-changing—served not only as inspiration but as the conceptual engine behind a collection that merges untamed nature with cutting-edge technology.
As the sun set over Milan, the party ignited. Aly Space, our guest DJ, lit up the night with an immersive sonic journey that perfectly echoed the spirit of Desert X: dynamic, fluid, and transformational. Her set became the soundtrack of a moment suspended in time—between sound, light, and motion.
From the rooftop to the runway, Desert X was more than just a launch. It was a metamorphic experience, where wind becomes creator, sculpting not only dunes but identities, silhouettes, and futures.
This was not just a show.
This was Byblos.
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