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Byblos launches “Desert X”, the Spring Summer 2025 collection, an experience that goes beyond merely celebrating the primordial force of the desert and the wind that sculpts it. Here, the arid landscape becomes the stage for a continuous fusion between untamed nature and cutting-edge technology. The wind doesn’t just shape the dunes—it becomes the creator of an endless metamorphosis, a vital flow that transforms every grain of sand, every line, every form.