About us

Byblos was born in 1973 as a well-dressed provocation.

 It never aimed to please everyone—it aimed to say something. It didn’t look for approval, but disruption.
While the world followed rules, Byblos stripped them down.
From the very start, it spoke a visual language of its own: fluid, relaxed, unapologetically expressive.
It wasn’t called genderless fashion yet. It wasn’t called lifestyle. But it was already Byblos.

At the creative helm was Gianni Versace, who shaped its early identity with radical instinct: young, irreverent, and boldly colorful.
Byblos walked the runway but spoke to clubs, streets, and a generation hungry for freedom and style.
Through the ’80s and ’90s, the brand expanded fast, leaving a vibrant, pop-infused mark on the fashion system.

Today, Byblos continues to evolve. It’s a creative ecosystem where nature and technology merge with direction, craftsmanship, contemporary art, and music. The collections navigate between sport-chic and futuristic vision, all while staying true to the brand’s core attitude: brave, independent, and untamed.

Innovation runs through every layer—from advanced textile treatments to experimental constructions and bold volume design. Sustainability isn’t a slogan, but a structural decision: eco-conscious fabrics, cruelty-free processes, and deep respect for the planet.

At the creative direction is Manuel Facchini,

a designer who began his journey in London and absorbed its cultural intensity. Central Saint Martins sharpened the technique; the city ignited the vision. His Byblos looks forward, crafting an identity-driven narrative that speaks the language of now.

Byblos today is a visual and cultural statement. A platform where fashion is not just image—but intent. Where every piece is a declaration.
An invitation to exist beyond categories, without compromise.
Connected to the times, yet loyal to its own rhythm.

This is Byblos: a brand that doesn’t adapt—it expands.