Byblos Flagship Store – Via della Spiga, Milan

A space. An aesthetic. An identity in evolution.

In the heart of Milan’s Fashion District, at 33 Via della Spiga, stands the Byblos flagship store — more than a retail space, it is a physical extension of the brand’s creative vision.

Every element — from light to sound, from materials to digital displays — is designed to convey a clear message: fashion is transformation. Fashion is living art.

A chandelier that doesn’t just light — it leads.

At the center of the space is a suspended, sculptural chandelier, personally designed by Creative Director Manuel Facchini.

It doesn’t simply decorate — it commands the room. A powerful, hypnotic, evocative spiral that becomes the visual symbol of the Byblos DNA.

It echoes the brand’s core themes: mutation, rebirth, evolution — the very same codes that will soon return as the focal point of the upcoming “DNA” earrings, a new icon of the maison.

The spiral is more than a form: it’s an obsession.

A recurring sign that connects every facet of the Byblos universe with coherence and vision.

“If you don’t get it, it’s avant-garde.”

Every detail — visual, conceptual, architectural — is designed to challenge perception.

Because Byblos isn’t here to please everyone.

It’s here to speak to those ready to see beyond.