LATEST EVENTS
A TASTE OF THE FUTURE
Visitors were served artisanal gelato in custom-designed cups with hidden NFC chips. Some held a surprise: instant-win prizes revealed only to the lucky few with the “winning” chip.
Among the crowd: stylists, trendsetters, and creators like Asia Busciantella, Chadia Rodriguez, and many others—each one sharing the moment, and the flavor, with their own twist.
june 2025
AI- SCREAM
MILAN:
A pop-up on wheels parked in front of our flagship store in Via della Spiga 33. Gelato served, Polaroids snapped, and street-style moments shared during FW25
AI CONTENT
Hyperreal and surreal. Our vision takes digital form with immersive visuals powered by AI storytelling.
WHEN AI MEETS GELATO
What if an ice cream pop-up could tell our whole story? At Byblos, we made it happen. Every single element of our AI Scream experience — from the visual identity to the storytelling — was fully generated by Artificial Intelligence, marking a new chapter in how we blur the line between fashion, tech, and emotion.
Hosted outside our flagship in Via della Spiga 33, the installation combined playfulness and precision. Cups were eco-designed with zero-waste materials, the gelato was locally sourced and 100% sustainable, and each cup hid an NFC tag — some unlocking exclusive gifts, but only for the chosen ones.
Not just a treat, but a statement: creativity can be conscious, and technology can be intimate.
MORE EVENTS
MORE EVENTS
april 2025
DESIGN WEEK 2025
Byblos at Design Week 2025: A Radical Journey Into Avant-Garde Expression
Discover more