Byblos at Design Week 2025: A Radical Journey Into Avant-Garde Expression

Bold. Youthful. Unapologetically unconventional. During Milan’s Design Week 2025, Byblos once again cemented its role as the fearless voice of the new generation. In a fashion world saturated with repetition and predictability, Byblos chose disruption — crafting an immersive brand experience that broke boundaries and stirred curiosity.

More than a showcase, it was a living manifesto.

A Sensory Activation, Not Just a Visual Display

Visitors didn’t simply see the Byblos experience — they felt it, questioned it, interacted with it. From cryptic installations to unexpected activations in the heart of Milan, everything was curated to disturb the obvious and reward the bold. In a landscape full of immediacy, Byblos chose layers. Every element was a challenge to the status quo. Every detail whispered: look again.

Because if you didn’t get it right away…

That was the point.

Invisible tech. Unforgettable impact.

Hidden throughout the streets of Milan were NFC tags, cleverly embedded in unexpected places — benches, walls, shop windows, even on ephemeral urban elements like posters and stickers.

Byblos Doesn’t Sell Clothes. It Crafts Experiences.

This wasn’t just an event. It was a vision.

Through every physical and digital touchpoint, Byblos reaffirmed its status as a new-generation fashion house — experimental, emotional, and unapologetically artistic.

Design Week 2025 wasn’t the end. It was the blueprint for what’s next:

A brand that doesn’t want to please everyone — only those ready to decode the future.

DESIGN WEEK TOTE BAG

After making its mark on the streets of Milan during Design Week 2025, the official Byblos tote bag is finally available online.

It is not a simple bag. It is a manifesto to wear.

An accessory that carries the irreverent energy of the most disruptive event of the year.

Minimal design, maximum message.

Made of thick 100 percent cotton canvas, with reinforced handles and bold black-and-white screen printing, the tote is designed to stand the test of time - and get people talking.

On one side, the Byblos logo. On the other, the phrase that made the rounds at Design Week:

“If you don't get it, it's avant-garde.”

A provocation? A statement of identity? Both.