BYBLOS was born in 1973 as a well-dressed provocation. It never tried to please everyone: it tried to say something.

We are a fashion house from Milan. We design one line, genderless. You'll find it here, on byblosofficial.com, and at Via della Spiga 33. The craft has been the same for fifty years: take two worlds that shouldn't go together and let them collide, until a new species is born. A spine becomes a jewel. A DNA helix becomes an earring. A blazer becomes a dress. Designed in Milan. Cut and finished in Italy, by people who know how. And when a pair of hands, somewhere in the world, does one thing better than anyone, embroidery for instance, we go and find those hands.

BYBLOS was born to speak to a new generation: young, cosmopolitan, allergic to rules. From the very first season it chose to be a laboratory before being a maison: color, prints, an attitude that doesn't ask permission.

Among the house's first designers is a young Gianni Versace, at the start of his career and already with a vision all his own. With him BYBLOS finds the language it has never left: irreverent, vibrant, theatrical. Fashion as visual storytelling, made of graphics, color, prints and silhouettes that don't go unnoticed. The vocabulary of those years is still ours.

After Versace come Guy Paulin, then Keith Varty and Alan Cleaver, until 1996. BYBLOS becomes a laboratory of ideas: the hand of Made in Italy and an international, provocative research that anticipates visual codes that arrived years later. It's the era of supermodels on the runway and of campaigns that today are fuel, not memory.

The Spring-Summer 2019 campaign, shot by Nick Knight with Winnie Harlow: the pieces dissolve into color and energy, as if all that remained of the dress were the force that made it. Winnie Harlow is also the face of that year's eyewear.