Founded in 1973 in Milan, Byblos quickly emerged as one of the most experimental and vibrant voices in Italian ready-to-wear. The brand was created to speak to a new generation: young, cosmopolitan, and eager for fashion that was bold, colorful, and unconventional.

From the very beginning, Byblos built its identity around creativity and transformation. Rather than following established codes, the brand constantly explored new visual languages, becoming a platform where emerging designers could experiment and redefine contemporary fashion.

The real turning point came in 1975, when a very young Gianni Versace, still at the beginning of his career, yet already driven by a strong and distinctive vision, took over the brand’s creative direction.

Under his leadership, Byblos began to define its own stylistic language: irreverent, vibrant, and theatrical, deeply aligned with the social and cultural shifts of the time.

Versace’s early collections introduced the concept of fashion as visual storytelling, with a strong focus on graphics, color, prints, and bold, theatrical silhouettes.

In the following years, the brand continued its path of experimentation under the guidance of visionary designers such as Guy Paulin, Keith Varty, and Alan Cleaver, transforming it into a true hub of innovation.

During this phase, Byblos established itself as one of the first Italian brands capable of combining the craftsmanship of Made in Italy production with a continuous, international, and provocative stylistic research.

Byblos thus became a laboratory of ideas before even being a fashion house a reference point for those seeking alternatives to the dominant aesthetic, paving the way for new visual codes that anticipated many of the trends that would emerge in the years to come.

In the 1990s and 2000s, the brand strengthened its disruptive and unconventional identity, expanding its presence in international markets and broadening its product portfolio with the launch of fragrances and eyewear.