Sept 2026
During September Milan Fashion Week, BY BYBLOS took over I Dazi in Milan to celebrate the launch of its new Dopamine Bag. A night where fashion, music, and creativity collided, bringing the brand’s bold energy to life.
With DJ Tennis setting the rhythm, the party brought together creators, trendsetters, and fashion insiders for an unforgettable night. More than just a bag launch, it was a celebration of self-expression, good energy, and the irresistible rush of dopamine.
June 2025
Visitors were served artisanal gelato in custom-designed cups with hidden NFC chips. Some held a surprise: instant-win prizes revealed only to the lucky few with the “winning” chip.
Among the crowd: stylists, trendsetters, and creators like Asia Busciantella, Chadia Rodriguez, and many others—each one sharing the moment, and the flavor, with their own twist.
